Work

Is social media inherently useless?

There have been a couple of posts commenting on the apparent uselessness of web 2.0/social media web apps recently.

Mike Ellis commented that:

None of these tools (Twitter, Jaiku, Tumblr etc) actually adds anything… All of these tools do add huge amounts of noise, but to me none of them add signal… they’re not doing anything useful for me.

All noise, no signal. Lifestreaming is a timesink

And then godofbiscuits79 commented that Google Reader is ‘not bad though fairly pointless’.

The last comment I’ll put down to web 2.0 naïvety (godofbiscuits79 is my little brother – it would be wrong of me not to take the opportunity to tease him a little about this) but both these comments got me thinking.

Genuine human relationships are essentially useless. Most of us don’t form connections with people because of a transactional value (apart from some business contacts perhaps). My relationships with my friends are based on shared interests or opinions or outlook on life. Sure, some of those relationships come with benefits (like knowing music industry people who can source tickets to sold out gigs ;) ), but these relationships still only last if there is some genuine connection between the parties involved.

At the moment, most of the ‘friends’ I have in online social networks fit into the description above – they are people I share interests, opinions or outlook with. This means social media for me is essentially useless as it facilitates relationships that are essentially useless. But that’s what I like about it the most.