http://www.theawesomeweb.co.uk/blog/measuring-social-media/ Registered in England and Wales. Company Number 6971536. © 2009 The Awesome Web Company. Fri, 07 Nov 2008 13:06:24 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://www.theawesomeweb.co.uk/blog/measuring-social-media/comment-page-1/#comment-73 Will McInnes Tue, 19 Feb 2008 21:37:48 +0000 http://www.jenny-bee.net/2008/02/19/measuring-social-media/#comment-73 Paul, we did, and one the one hand I've been quoted as saying last night that there was something mucky about putting 'conversations' and 'measurement' next to one another, so I'm with you. On the other hand, I did also suggest some agreed standards for the quantitative side of measurement, which probably won't appeal to you, but might help us as a community to help our clients. That's here if you want to see more: http://icanhaz.com/opensourcemeasuring Paul, we did, and one the one hand I’ve been quoted as saying last night that there was something mucky about putting ‘conversations’ and ‘measurement’ next to one another, so I’m with you. On the other hand, I did also suggest some agreed standards for the quantitative side of measurement, which probably won’t appeal to you, but might help us as a community to help our clients. That’s here if you want to see more:
http://icanhaz.com/opensourcemeasuring

]]> http://www.theawesomeweb.co.uk/blog/measuring-social-media/comment-page-1/#comment-72 Paul Caplan Tue, 19 Feb 2008 21:12:30 +0000 http://www.jenny-bee.net/2008/02/19/measuring-social-media/#comment-72 I didn't go... Maybe you can tell me, did the issue of qualitative measuring/evaluation come up? I really fear a rush towards finding 'metrics' that pin social media conversations and discourses like butterflies (or maybe like blancmange to the ceiling to mix metaphors). Churning out Excel and PowerPoint graphs doesn't help us measure relationships let alone figure out what to do with them. I didn’t go… Maybe you can tell me, did the issue of qualitative measuring/evaluation come up? I really fear a rush towards finding ‘metrics’ that pin social media conversations and discourses like butterflies (or maybe like blancmange to the ceiling to mix metaphors). Churning out Excel and PowerPoint graphs doesn’t help us measure relationships let alone figure out what to do with them.

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