And so the wonderful twitter updates from MarsPhoenix have come to an end.
The Mars lander sent her last message on 10 November with the binary for ‘triumph’:
01010100 01110010 01101001 01110101 01101101 01110000 01101000 <3
http://twitter.com/MarsPhoenix/status/999383469
I can’t help feeling a little sad.
The tone of the updates generated a genuine relationship between the lander and her followers. Her tweets were – in the truest sense of the word – delightful.
Using Twitter in this way was inspired. The audience was ideal and the tweets were perfectly pitched to be informative, geeky, funny and often very cute.
As I tweeted when I first started following her:
I HEART the @MarsPhoenix tweets.. imagining a little wide eyed robot scurrying over the surface pointing, jumping and squealing with glee
http://twitter.com/jennybee/statuses/827012873
Read more about the mission and the social media strategy here: Mars Phoenix Lander Runs Out of Juice.
Oh and in case you were wondering; ‘veni, vidi, fodi’ means ‘I came, I saw, I dug’.