Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.

And I agree. Sort of.

What the article identified is a shift towards seeing the web as offering myriad ways to communicate and participate.

I enjoy reading blogs and I like having the opportunity to comment. But for most of the blogs that I read, their authors also have a Twitter stream, their photos are on Flickr, they stream video to Qik (amongst other things). And this content is becoming more valuable to me than the stuff on their blogs. It’s valuable because it’s instant and it allows me to participate in a conversation much more easily.

Platforms

I was wondering the other day why it is I don’t religiously scan my Google Reader subscriptions every lunchtime anymore (see?). And I’ve come to realise it’s partly because I’m already getting updates and ideas and comments from the bloggers I’m subscribed to from their other web activity.

This is not to say that blogging is dead but we’re in an age of platforms now. Where we are no longer identified by our blog but by the sum of our web activity. It’s what FriendFeed attempts to facilitate – although it’s worth noting that the way FriendFeed is designed can make an entire feed of one person’s web activity appear overwhelming.

For me, I feel a redesign of this blog coming on to truly reflect my web activities on the platforms I currently describe as ‘Social habits’.

Justin Kerr-Stevens
&
Emma Mulqueeny

It’s important that civil servants write blogs. ‘Nuff said.